GERMANY – Germany-based reusable packaging company Vytal has launched a crowd-investing campaign to expedite its growth in Germany and across Europe.

The Cologne-based company launched the campaign through its sustainable investment platform WIWIN.

The money will be invested in the development of a digital reusable packaging network for takeaway food and beverages.

Currently, Vytal is the largest digital provider of this type with more than 3,500 participating gastronomes and a presence in other European countries.

In addition to the existing Vytal community of more than 330,000 users, Vytal’s campaign addresses private investors who are focusing on a return on investment with a real environmental impact.

The company enables all interested parties to support the project with a five-year investment of between €250 and €25,000.

In addition to a 7% fixed interest rate per annum and a potential bonus interest of a further max. 7%, the focus is on contributing to a waste-free future.

Vytal enables its Gastronomic partners to pay a fixed amount for each use of its containers.

Users can borrow an unlimited number of containers without charge for 14 days by providing payment options such as PayPal or credit cards for security purposes.

While borrowing Vytal’s reusable containers free of charge, users can also track the number of disposable containers they have already saved at restaurants and in each city through the company’s mobile app.

The Vytal community is claimed to have replaced more than 4.8 million disposable containers since the company’s inception.

Vytal’s packaging containers are imprinted with machine-readable QR codes, which allows the company to gather data on the product all along the supply chain.

It then uses the data to train a machine-learning algorithm that forecasts container needs for each partner in the network and creates load-balancing routes for exchanging and delivering needed packaging between partners.

The company’s crowd-investing campaign has been launched ahead of the introduction of mandatory reusable packaging in Germany.

As of 2023, food services in Germany will be required by law to offer takeaway and delivered meals in reusable packaging and to inform their customers of this obligation.

In other European countries, similar laws to promote reusable packaging are expected to follow suit.

As a result, the market for reusable solutions will grow strongly in the short term and offer great growth potential.

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