MALTA – Malta-based PepsiCo partner and Pepsi-Cola portfolio bottler Simonds Farsons Cisk has launched a new refillable glass bottle for the beverage company’s flagship brands.
The single-serve bottle will be rolled out for Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda brands.
The new bottle features a twisted and etched bottom for an improved visual and tactile experience with the packaging.
It also features a swirl design and elevated profile intended to appeal to younger consumers by encapsulating the brand’s ‘youthful spirit.’
Simonds Farsons sales and marketing head Susan Weenink Camilleri said: “The PepsiCo portfolio in Malta has gone from strength to strength over the years and we are confident that the latest investment in this striking and bold new glass bottle will serve to further enhance our clients’ and consumers’ overall brand experience.
“We are also proud to endorse and participate in PepsiCo’s recently announced global goals regarding Sustainable Packaging Vision.”
Unveiling a new glass design is hoped to contribute towards PepsiCo’s new global goal to increase the percentage of all beverage servings it sells via reusable models from 10% to 20%.
The company also expects to reduce virgin plastic per serving by 50% by 2030 and reach net zero by 2040.
It is also intended to complement a similar design for the PET 1.5 and 0.5-liter bottle range launched last year.
The latest bottle introduction, the first redesign since 1996, comes shortly after the new bottle’s global debut.
It also comes after non-profit ocean conservation organization Oceana called on PepsiCo to give more details on its latest commitment to improving its packaging sustainability.
Oceana questioned the company’s plan to increase its use of reusable and refillable packaging.
The non-profit organization wants PepsiCo to quantify how the sale of additional SodaStream machines, powders and concentrates would reduce its single-use plastic footprint.
Oceana senior vice-president Matt Littlejohn said: “PepsiCo needs to detail its planned increase for reusable packaging for each business, particularly in countries where the company and its bottlers already sell refillable bottles.
“If the additional powders and concentrates sold are packaged in plastic sachets or other types of plastic that are difficult to recycle, it could mean replacing one plastic pollution problem with another.”
Through the launch of the refillable glass bottle, the soft drink giant is making strides toward its goal to reach net zero.
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