EGYPT – SIG has partnered with Tagaddod to launch ‘Recycle for Good’, an innovative new recycling initiative utilizing tech-based options to gather and recycle used aseptic carton packs from family and meal service waste streams in Egypt.
The initiative allows consumers to use a mobile app to arrange for their used cartons to be collected from their homes or workplace in exchange for rewards.
The project aims to incentivize recycling of used beverage cartons, ensuring high-value resources remain in circulation while benefitting local communities.
Tagaddod is the first company in Egypt to enable direct household and food service industry waste collection through tech-based solutions.
The initiative uses Tagaddod’s existing logistics network, and household brand Green Pan to collect the cartons.
Abdelghany Eladib, President and General Manager of the Middle East and Africa at SIG, said: “Changing behavior is critical to enable lasting positive change for the environment.
“Recycle for Good aims to stimulate a change in people’s attitudes by demonstrating the value of recycling to individuals and communities.
“We are proud to partner with Tagaddod on this initiative. As the first initiative of its kind in Egypt, it represents a major milestone for the country in its drive towards enhanced contribution to a circular economy.”
Nour El Assal, CEO and co-founder at Tagaddod added: “We are delighted to be partnering with SIG on the ‘Recycle for Good’ program, which is another breakthrough for Tagaddod in transforming its vision into actions, using our technology and resources.
“With this initiative, we will expand our reach to retract high-grade, high-value food-grade cartons and put them back in circulation, while creating reliable additional income for households and waste collectors. It is the long-term positive impact and value creation at their best.”
The initiative comes at a time when only around 60% of the waste Egypt generates annually is collected currently, and less than 20% of this is properly disposed of or recycled.
With no segregation of waste at household level, there is a huge need for collection initiatives such as this one.
According to Minister of Local Development Mahmoud Shaarawy, the North African country collected 47 tons of waste in 2021.
The Egyptian government is committed to driving the recycling of waste. As stated by Minister of Environment Yasmin Fouad, the country has 28 recycling factories, noting that the target is raising the figure to 56.
To increase waste recycling, the North African country is backing the private sector’s programs and initiatives aimed at achieving a circular economy.
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