US – US-based materials company Origin Materials has partnered with cosmetics brand Revlon to develop advanced carbon-negative materials for cosmetics packaging.
As part of the deal, Revlon has signed a memorandum of understanding to reserve commercial volumes of Origin PET, a product made from carbon-negative CMF.
The initiative hopes to accelerate the development and commercialization of new sustainable materials for cosmetics packaging through the use of Origin’s patented technology platform.
The brand will use the developed materials to strengthen its sustainability efforts, including its goal to drive responsible and ethical sourcing practices to tackle the challenges of a complex global supply chain.
“Revlon’s initiative with Origin Materials will allow consumers at all price points to access sustainable, plant-based packaging,” said Keyla Lazardi, Chief Scientific Officer for Revlon, in a release.
Lazardi continued: “As a company that is focused on driving sustainability in the beauty industry, Revlon is thrilled to advance the use of Origin’s carbon-negative bio-PET in the mass beauty space.”
Based in West Sacramento, California, Origin Materials has developed a platform for converting carbon found in non-food biomass into useful materials.
Origin’s patented technology platform helps revolutionize the production of a wide range of end products, including clothing, textiles, plastics, packaging, car parts, tires, carpeting, toys, and more with a ~US$1 trillion addressable market.
In addition, the firm’s technology platform is expected to provide stable pricing largely decoupled from the petroleum supply chain, which is exposed to more volatility than supply chains based on sustainable wood residues.
Origin Materials co-CEO Rich Riley said: “We are excited to partner in this initiative with Revlon, an iconic global brand with a deep commitment to the highest standards for performance.
“Together we will work to develop and bring to market carbon negative materials for next-generation packaging to advance our goal of reducing the climate impact of the cosmetics industry.”
Meanwhile, Revlon owns a diversified portfolio of brands in the color cosmetics and haircare sectors, including Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, CND and American Crew. The company operates in around 150 countries worldwide.
In April this year, Origin Materials entered a strategic partnership with LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, to develop sustainable, low-carbon footprint packaging solutions.
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