UK – UK snack producer, KP Snacks has announced a significant packaging reduction for its crisp brand Tyrrells, with plastic packaging being cut by 25% across the range.

The packaging reduction is part of KP Snacks’ broader commitment to sustainable packaging, a key pillar of its ‘Taste for Good’ responsible business plan and follows a 410-tonne plastic packaging reduction across KP Snacks brands in 2021.

With shoppers increasingly identifying plastic waste as a concern, the new Tyrrells packaging will feature an on-pack flash with the message: ‘We’re taking action with 25% less packaging.’

Dan Winslet, Global Tyrrells Marketing Controller, said: “The new packaging reduction is key to the Tyrrells brand, and we are delighted to be championing not only great taste and quality but also sustainability.

“We know that protecting the environment is a top priority, motivating purchasing decisions, and we’re glad to be supporting both shoppers and our retail partners by slashing our plastic usage.”

Commenting on the approach, Nicola Robinson, Head of Sustainability for KP Snacks, said: “KP Snacks is dedicated to continuing to reduce plastic packaging as much as possible across our portfolio, while also focusing on supporting the development of recycling infrastructure in the UK.”

“Last year, we joined the Flexible Plastic Fund, a cross-industry collaboration working towards a long-term vision of a circular economy for flexible plastics.

“This is an important step towards closing the loop on packaging materials as we seek to protect and preserve our environment.”

Worth £57 million (US$67.09 million) retail sales value (RSV) and growing +3.1% MAT (Moving Annual Total) in the UK, Tyrrells products are currently purchased by over 5.9 million households with its main shoppers falling within the 45yr+ ABC1 category.

The brand has a 13.5% share of Premium Crisps and Snacks with value sales growing in the sharing segment.

With an impressive 90 Great Taste Awards across the range, Tyrrells is the perfect brand to cater for those special or informal sharing occasions.

The move come at a time when lightweighting is trending among producers, especially within consumer-driven food packaging markets.

Reducing material in packaging does not only have ecological values but is also capable of trimming costs.
In addition to reducing overall package mass, big-picture analysts endorse a holistic approach, measuring packaging’s impact throughout its life cycle.

Though using fewer raw materials is a legitimate nod to environmental concerns, eco-friendly packaging must not come at the expense of durability, ease of use, and product protection.

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