USA – American multinational food manufacturing company, Kellogg has partnered with grocer Albertsons Companies to help change customers’ recycling habits in honor of Earth Day.

The companies have created special signage for in-store recycling bins utilizing iconic Kellogg characters, such as Tony the Tiger and Toucan Sam.

They also will hold a series of in-store events to promote in-store recycling programs in Albertsons, Vons, and Pavilions stores in Southern California; and Safeway, ACME, Kings Food Markets, and Balducci’s Food Lover’s Market stores in the Northeast.

Packaging that includes the appropriate How2Recycle Drop-off label, including Kellogg foods, can be returned to these bins at participating stores.

Kellogg says certain plastic bags, wraps and films cannot be placed in curbside recycling bins at home, and by improving customer education on what can be brought back to participating Albertsons Companies stores for recycling, plastic packaging can be given a new life.

Oli Morton, Kellogg Company’s U.S. Chief Customer Officer said: “Kellogg Company envisions a day when the planet thrives.

“We’re doing our part by taking steps to help make our packaging more sustainable, partnering with our customers and helping to educate consumers about how to properly dispose of packaging. Providing solutions like this is important to making real change.

 “We recognize the power of partnerships, and that’s why we are proud to partner with Albertsons Companies on this initiative, as together we can make a positive impact on the planet.”

Kellogg says initiatives such as these are part of its Better Days Promise program to advance sustainable and equitable access to food and aid 3 billion people by the end of 2030.

Suzanne Long, Chief Sustainability and Transformation Officer added: “Albertsons Companies understands our consumers’ concerns about plastic and packaging waste, which is why we developed Recipe for Change.

“Recipe for Change is our commitment to make a real difference in the communities we serve and the planet we share. Educating customers on how to recycle plastic packaging helps us to accelerate our transition to a more circular economy.”

Last month, Kellogg revealed that it intends to split into two companies. In a press release, Kellogg said WK Kellogg Co is what the publicly traded firm comprised of its North American cereal business will be called upon the completion of the proposed separation. The name derives from that of one of Kellogg Company’s founders.

The other will bear the name Kellanova. It will encompass Kellogg’s “snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business,” with brands such as Pringles, Cheez-It, Morningstar Farms, Eggo, Zucaritas and Coco Pops under its purview, Kellogg said. The stock symbol “K” will become Kellanova’s.

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