CANADA – North American restaurant chain Earls Restaurant Group has partnered with Vancouver-based Reusables.com to launch a zero-waste takeaway initiative.
Starting first at the Earls Test Kitchen Vancouver location, customers are now able to select reusable takeout packaging for pickup and delivery through their ordering channels, including DoorDash, its exclusive delivery provider.
Reusables’ tech-enabled packaging platform has seen widespread adoption throughout restaurants and retailers in Vancouver since launching in 2021, and the company has plans to expand to new cities later this year.
Reusables is backed by Ryan Holmes’ LOI Venture and continues to invest in its IoT-enabled tracking technology as it looks to make reusable food packaging mainstream.
“At Earls, we are committed to supporting the environment and sustainability movement and are excited to pilot Reusables and give our customers more options to reduce their reliance on single-use plastics,” said Kristin Vekteris, Chief Brand Officer at Earls Restaurant Group.
“It even goes beyond sustainability because the food stays warm and travels better in their stainless steel bowls.”
The move come at a time when governments around the world are accelerating the shift away from single-use plastics and packaging toward a more circular economy.
In the U.S., Wall Street Journal reports that only 5% of plastic actually gets recycled. Alternatives like biodegradable or compostable plastics are also being banned.
The concept of Reusables supports a circular economy, wherein waste is eliminated or diverted from landfills and the environment as much as possible.
Experts at Upstream have shown that reuse is the most sustainable form of packaging and Reusables is on a mission to make it part of our everyday life.
“Earls is an iconic brand in Vancouver and we are honored to team up with them to make reuse easy for their staff and customers,” said Jason Hawkins, the CEO, and Co-Founder of Reusables.
“Our Reusable-as-a-Service enables companies like Earls to seamlessly integrate reuse into their existing business.”
Reusables also announced a recent partnership with IGA at its Robson St. location in Vancouver.
“The demand for our platform has grown significantly since launching one year ago, and it’s exciting to see established food businesses like Earls and IGA showing leadership in their industries,” concluded Hawkins.
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