SOUTH KOREA – US-based material science and manufacturing company Avery Dennison has inaugurated a new innovation center, I.Lab, in South Korea.

The facility demonstrates various types of radio-frequency identification (RFID) inlays and digital ID solutions.

It features seven different industry segments, namely apparel, beauty, healthcare, food and beverage, logistics, aviation and automotive.

In addition, I.Lab will allow visitors to learn about and experience the effects of RFID in ‘real world’ applications.

Avery Dennison is also considering offering RFID academy programs to corporate customers who are considering integrating RFID technology into their operations.

The new innovation center in South Korea is the company’s sixth, its other sites being located in the US, the Netherlands, India, Brazil and China.

Avery Dennison Smartrac Asia-Pacific sales and marketing Director Marcel Cote said: “We are very proud to officially open our South Korean I.lab as part of Avery Dennison’s global network of I.Labs.

“This will provide our local customers and partners a fantastic facility to experience firsthand the power of RFID and digital solutions across various applications and use cases.

“While RFID has been widely used across South Korea for the last decade, many industry dynamics are rapidly evolving, driving the demand for ID solutions such as RFID.”

Cote added: “At Avery Dennison, our fast-growing portfolio of Digital ID solutions, including RFID, can enable industries to achieve these goals and much, much more.”

Meanwhile, Bridgestone Japan has selected Avery Dennison Maxdura Tire Tag to be used for Grand Touring (GT) racing car teams using its tires.

Each tag enables each specific tire to be identified, allowing teams and race organizers to identify which tires are being used.

Furthermore, the automated process enables teams within the championship to optimize their respective logistics and inventories in real-time.

In terms of improving sustainability within motorsport, the RFID tags will ensure teams are more conscious about reusing or recycling tire products.

The use of the tag within GT racing comes as the FIA urges teams across the motorsport sector to make use of tires embedded with RFID transponders for cost and environmental reasons.

“The use of RFID in motorsport is just the prelude to a broader revolution in tire production that will affect the automotive industry more broadly,” concludes Lauri Hyytinen, automotive market development manager at Avery Dennison Smartrac.

“Every year, some three billion tires are manufactured globally. RFID introduces new safety features that will make it easier to identify when a tire needs to be replaced.

“It will also help eliminate tire fit errors, make them easier to recycle and have benefits throughout the supply chain for manufacturers, wholesalers and garages.”

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